Gov 2.0 adopters turn to government-specific social networks and video

26th April, 2012 - Posted by Kourtney Wooten - 1 Comment

Facebook may be all the rage for new parents, college students and young professionals, but it’s apparently falling out of favor with the gov 2.0 crowd.

According to a new survey commissioned by HP and conducted by Wakefield Research, government IT professionals are turning away from outside social networks and turning to internal government-only social networks and video sharing instead.

As per the results of the survey, 53 percent of respondents said they used video and multimedia sharing services online. That’s a nine percent increase from a similar survey conducted in 2010. Internal government-only social networks came in second with 50 percent of responders saying they utilized them. That’s a 13 percent increase from 2010.

While these numbers grew since 2010, the number of responders claiming to use external social networks fell 12 percent, from 56 percent to 44 percent. And despite the terrible response to Facebook’s recent changes, we doubt this was a result of “timeline.”

As we’ve discussed in previous posts, embracing video sharing and internal social networks, such as those powered by Jive and Yammer, are a natural fit for government agencies.

The distributed nature of agencies sometimes requires government employees to work closely or stay connected to individuals who are miles away. These associates could be in field offices across the country, or working in an embassy across the pond.

Internal social networks give government employees the ability to connect and share information with their coworkers regardless of their location. The integration of video into these social networking sites just makes these interactions richer.

Government employees utilizing internal social networks and integrated video teleconferencing (VTC) solutions can gain access to even more advanced capabilities and ways to stay connected.

Utilizing internal social networks, government employees can look outside of their circles and identify associates within the agency that have skills or knowledge to assist them with specific tasks. They can then use their VTC solutions to schedule and hold video calls with them. This enables them to not only find and interact with associates many miles away, but have face-to-face communication with them.

Government employees are also often looking to share best practices and provide instructional information for coworkers within their agency or in other agencies. Utilizing VTC solutions, government employees can record demos, training sessions or other educational materials. They can then use their internal social networks to share this material within and between agencies.

With the unprecedented ability to interact, collaborate and communicate with coworkers and associates across any distance, it’s really no surprise that government IT professionals are embracing internal social networks and video. How has your agency been utilizing these new technologies? Drop us a comment and let us know!

1 Comment

[…] these same lines, Hewlett Packard (HP) recently issued a study that found evidence indicating similar findings.The HP study also shows that the government is taking social media one […]

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